FansUnite Entertainment Inc. subsidiary McBookie Ltd a technology company providing leading online gambling solutions, is preparing to welcome back Scottish football for the first time in five months.
FansUnite Entertainment Inc. (CSE:FANS) (“FansUnite” or the “Company”) subsidiary McBookie Ltd (“McBookie”), a technology company providing leading online gambling solutions, is preparing to welcome back Scottish football for the first time in five months. The 202021 Scottish Premiership season is set to start on Saturday, August 1, 2020.
The new season kicks off this weekend with six games played over Saturday, Sunday, and Monday. Fans will be able to watch this weekend’s best matches, and more fixtures than ever before through Sky Sports exclusive deal to televise 48 Premiership games this season.
“We are excited to welcome back Scottish football, as it represents the largest betting volume per single sport on our platform,” said Paul Petrie, McBookie founder and Director. “During the 2019 season, McBookie saw the Scottish Premiership produce $567k CAD of betting volume, representing approximately 13% of the total $4.42M CAD in betting that was placed in the football category of the platform.”
With the Scottish football season being cut short in 2019 due to the COVID-19 pandemic, McBookie customers were still able to enjoy betting on alternative sports such as the English Premier League.
“It has been a long five months without football in this country and we’re excited for the first ball to be kicked,” continued Paul Petrie. “Our customers have enjoyed betting on the English Premier League, but nothing really beats betting on football from your own country. After a strong month with the completion of the English Premier League, the new Scottish Premiership season gives McBookie the opportunity to start the journey on their home turf and watch the business achieve new heights.”
“As a versatile betting platform, McBookie has once again showcased they are able to provide a diverse set of betting solutions to a growing customer base in any market environment,” commented Darius Eghdami, CEO and Chairman of FansUnite Entertainment. “When we purchased McBookie earlier this year, our goal was to provide the team with the resources needed to drive customer registration numbers. With one of their most popular sports returning to market, we are excited to see how the company can scale in 2020 and future years.”
McBookie is also launching a revamped loyalty program in conjunction with the start of the 2020 Scottish Premiership season, and has introduced the Tartan Club to reward regular customers with free bets, enhanced odds, and enhanced prices.
The platform will also continue its sponsorship of the Daily Record’s Mr Fixit column and Jim Delahunt’s column in the Scottish Sun, the most impactful gambling coverage in the country’s two biggest national newspapers.
About FansUnite Entertainment Inc.
FansUnite is a sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. The principal business is operating the FansUnite Sportsbook and the website of its wholly-owned subsidiary, McBookie Limited, offering online gaming services to the UK market. FansUnite is also a provider of technology solutions, products and services in the gaming and entertainment industry and looks to acquire technology platforms and assets with high-growth potential in new or developing markets.
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